Motor Distribution

FIAT, FIAT Professional, JEEP and ALFA ROMEO

Gowan Group is delighted to announce the acquisition of FIAT, FIAT Professional, JEEP and ALFA ROMEO since the 1st of December 2021. All brands are under the dynamic brand name Stellantis which has a broad and iconic brand portfolio ranging from luxury, premium and mainstream commercial vehicles.  The 4 new brands will be under the direction of Managing Director John Saunders and will be based in Citywest with a team over 20 people.

By 2030 Stellantis has the goal to become the market leader in low emission vehicles (LEV) targeting over 70% of sales in Europe, through our 12 dealerships nationwide we are committed to offering best -in- class fully electrified solutions to all customers.


Importer of Peugeot passenger cars, light commercial vehicles and Genuine Peugeot Parts, Gowan Distributors is represented by a 32-strong Peugeot Dealer network in Ireland. Home to a multi-award winning line-up, Gowan Distributors markets the Peugeot 3008 SUV, Irish Car of the Year 2018 and the Peugeot 5008 SUV, the best-selling SUV in its class in 2018. A Top Ten sales performer, the Peugeot brand has seen the highest volume sales increase in the market in 2018. The year 2019 will see the launch of a radical new 508 fastback and SW range, the rugged Rifter MPV and the new Partner van, already crowned International Van of the Year 2019. There are currently over thirty employees based in the offices on the Naas Road, Dublin 12, across Sales, Marketing, Aftersales, IT and Finance. The Parts warehouse makes twice daily deliveries to Dealers nationwide.


Universal Honda Ltd. is the distributor of automobile products in the Republic of Ireland for over 30 years. Priding themselves on the international reputation for quality and technology Universal Honda Ltd. distribute vehicles and parts to 22 Honda dealerships nationwide. The full range includes Honda CR-V, Honda HR-V, Honda Civic and Honda Jazz. There are currently 18 employees based in the offices in Citywest Business Campus Dublin 24.


Opel is one of the largest European car manufacturers. In 1862, Adam Opel founded a business making sewing machines. By 1899, the company had changed direction and started making bicycles and automobiles.

2019 marked Opel’s 120-year anniversary of automobile manufacturing.

Opel Automobile Ireland Limited is currently made up of 30 employees and has a 28 strong dealer network. Opel is currently implementing its electrification strategy to secure sustainable success and ensure that the future mobility demands of customers are met. By 2024, all European passenger car models will offer an electric variant. This strategy is part of the company plan PACE! with which Opel aims to become sustainably profitable, global and electric.

DS – Website Coming Soon

Gowan Group are pleased to announce the imminent launch in Ireland of DS, the premium brand of the Stellantis Group.  DS was launched as a stand-alone brand in 2015 and its aim is to embody French luxury savoir-faire or know how, in the automotive industry.  Driven by the spirit of avant-garde, the DS brand combines refinement and technology in each of its vehicles.

Overall management of the DS business will come under Des Cannon, Managing Director of Gowan Distributors, and Paul Cregan has been appointed DS Brand Manager.  Support services for marketing, administration, aftersales and spare parts distribution will be provided by existing departments of Gowan Distributors, with additional dedicated DS Brand personnel also being recruited.  The launch of the DS Brand in Ireland is an exciting development for Gowan Group and represents a further strengthening of the relationship with Stellantis Group as National Importer Partner in Ireland. Stellantis continue to be fully committed to further developing DS as the premium brand of the group, and a pipeline of additional new cars will deliver a full range of 6 models by 2024.


Gowan Group has taken over the importing and selling of Citroën vehicles in Ireland with effect from 1 April 2021. Gowan Group acted as Importer for Citroën vehicles from 1982 to 2009 through its subsidiary, Gallic Distributors Limited.

Citroën vehicle sales, spare parts and after sales services will continue to operate through the existing Citroën Dealership Network in Ireland. At present, there is a network of 23 franchise dealerships in Ireland and 6 aftersales service providers. Colin Sheridan has been appointed as Managing Director of the Citroen business.  Colin was formerly Sales & Marketing Director of the Peugeot brand in Gowan and played a key role in the growth of Peugeot over the past eight years.  Thirteen staff members from the former Citroën Importer have joined the new Importer operation.  Gowan Group looks forward to working with the existing Dealer Network and building sales volumes and market share for cars and commercial vehicles for the benefit of all stakeholders in the future.  Citroën is part of the iconic brand portfolio of Stellantis, one of the world’s leading automakers, which has industrial operations in 30 countries and a commercial presence in over 130 markets worldwide.

Motor Retailing

Motor retailing plays an important role in our continuing success story.  In Dublin, our flagship premises on the Navan Road houses new showrooms for PeugeotHondaOpel and KIA cars.  The centre offers new car and light commercial vehicles sales and aftersales service all under one roof.  Gowan Leasing serves as a natural extension to the retail services.

Gowan Motors were delighted to be chosen as the first DS Retailers in Ireland on 27th April 2021. DS Automobiles are Imported into Ireland through Gowan Distributors, Importers of Peugeot for over 50 years.  Gowan Retail will offer the full range of petrol, diesel, hybrid and electric DS passenger vehicles.  The first two cars to arrive in the showroom will be SUV models, the DS7 Crossback and the DS3 Crossback.  These will be followed by DS9, an executive saloon competitor and the eagerly awaited All New DS4 model in Q4 2021.