


| KAL GROUP LIMITED NordMende Launches New Range |
| Listen, Watch, Cool, Clean, Cook |
KAL GROUP unveiled a new range of major domestic appliances, consumer electronics and small appliances, under the NordMende brand on Wednesday, 27th August 2008, attended by the Minister for Finance, Brian Lenihan. Sleek styling, along with a penchant for intelligent design and a focus on cutting edge technology is what the NordMende brand is all about. Designed and manufactured in specialist locations throughout Western Europe, NordMende products are built to class leading specifications and are available at compelling prices in kitchen and electrical retail outlets nationwide.
NordMende’s white good range includes refrigeration, dishwashers, washing machine and cooking appliances, all in built-in and freestanding styles. Each combine NordMende’s winning balance of clever design, high specification and affordability. Featuring sleek, curved lines, the range of fridges and freezers come complete with hygienic glass shelving, auto-defrosting systems and ‘A’ rated energy efficiency. With frost free options available, they are ideal for family homes or urban apartment living. Key features of the dishwasher range include a high speed quickwash cycle, which is economical and water-friendly, and a special delicate cycle for fine china and glass. Foldable racks and height adjustable baskets, ensure complete flexibility, while triple A rating scores top marks in energy, washing and drying. An extra quiet noise level also means may not know it’s on! NordMende’s washing machine range looks after your clothes and the environment at the same time by offering A energy efficiency and full spin control, with extra large capacity models available for bigger families.For the budding chef, NordMende offers a range of sleek stainless steel and black built-in cooking appliances, which fit seamlessly into any kitchen interior. Designs can be tailored to suit individual kitchen spaces with a range of single and double ovens to suit any requirement. Key features of the gas hob range include a wok burner, designed especially for stir-fry lovers, and solid cast iron pan supports. These are complemented with a range of extra wide touch control ceramic and induction hobs. A stylish range of cooker hoods includes an attractive curved glass and stainless steel model that removes all cooking smells, grease and steam from the kitchen, so the evidence from a Sunday morning fry-up can be a thing of the past!
Staying in just got easier! NordMende’s collection of HD Ready and Full HD home entertainment systems are a must for all TV lovers this winter. With a range of LCD sizes and integrated DVD player options, NordMende TVs are available in a stylish black gloss finish. For those who want the ‘big screen’ feel for movies and sports events, NordMende has a 52 inch, Full HD, 1080 pixel LCD TV. Music fans can listen to their MP3 at home on a choice of NordMende docking stations, which are available in both a high gloss white or black finish. The NordMende audio range also includes a 4 CD changer, with AM/FM radio, and a Hi Fi with a 7” screen, which plays DVDs, CDs, MP3 and MP4 formats.
Commenting on the NordMende brand, and the unveiling of the new range, Jonathan Hughes, Group Sales and Marketing Director for the KAL Group, says, ‘We are delighted to introduce this new expanded range of NordMende products in Ireland. ‘Home Economics’ is the brands’ guiding principle. It is its’ unique selling point. It underlines NordMende as the clever choice for consumers. NordMende Home Economics is a no nonsense brand which gives people attractive, well-designed products with all the features they could need, at an affordable price. This combined with an Irish based customer service department, means that NordMende offers the consumer a quality product and a reliable aftercare service. By offering a 3 year parts and labour warranty on our major domestic appliances we want to continue to build confidence and reassurance with our valued end users’.
NordMende’s combination of stylish design, technology and competitive pricing, ensures that it is the ‘Home Economics’ brand – a brand where it all adds up for today’s savvy customer. For further information on NordMende, please visit www.nordmende.ie
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For further press information please contact Mary Crawford, Claire Feely or Mark Kilbride at Elevate PR on (01) 662 5652 or email mary@elevate.ie / Claire@elevate.ie / mark@elevate.ie