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4007 Extends Peugeot’s Desirability Off-Road

Oct 2007

The new Peugeot 4007 has arrived in Ireland and is the first SUV to be launched by the Peugeot Brand.  The 4007 extends the brand virtues of style, dynamism, innovation and quality and has been designed to attract new customers who are looking for something distinctive.  Positioned in the heart of the SUV market, the Peugeot 4007 SR 2.2 HDi 156bhp with particle filter will retail from €40,200 plus dealer delivery related charges.  A special ST 2.2 HDi launch model will be available in Ireland, equipped with 18” alloy wheels and 7 seats, which will retail at €43,195 plus dealer delivery related charges.

The 4007 extends the Peugeot product portfolio and features an innovative electronically controlled four-wheel drive system, latest generation HDi engine technology and a versatile, dynamic and flexible interior which can transport up to seven in style and comfort.  

One of the most important engineering credentials of the 4007 is its innovative electronic on-demand 4WD system.  The 4007 enables the driver to select three modes of drive, while on the move; 2WD, great for the majority of times when travelling around town or on a motorway, with all power directed to the front wheels; 4WD, engine torque is delivered automatically to wheels that require the most traction at any time; permanent 4WD, torque is split 50:50 between front and rear wheels making it perfect for when the going gets tough. This technology gives 4007 the ‘best of both worlds’, for it can tackle some of the roughest terrain, yet still provides excellent on-road dynamic behaviour and excellent fuel economy.

Speaking at the press launch at Carton House, Maynooth, Sales and Marketing Director, Mark O’Connell said, “The new Peugeot 4007 is generously equipped, with a high level of standard specification, and the distinctive exterior styling is unmistakably Peugeot, all of which combine to provide customers with a vehicle of huge appeal and versatile performance. Expected sales in Ireland for 2008 will reach 200 units.”

The new Peugeot 4007 is now on sale at Peugeot Dealerships nationwide. To book a test drive, logon to www.peugeot.ie/drivetime.

For further information contact: Emma Toner Tel: 01-4092474 Email: etoner@peugeot.ie Web: www.peugeot.ie

 
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